COVID-19 has accelerated adoption of the digital medium in B2B sales and marketing, compelling even the laggards to relook at old ways of doing business. IBT takes a deep dive into the implications of...

DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...

Rajesh Pandit, Management Consultant; Peeyush Gupta, VP, Marketing & Sales, Tata Steel and Prof. D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sale...